
get to know me
photograph:: Melissa Alexander
Sirraya emerges as a multifaceted creative, seamlessly navigating the realms of costume design, creative direction, and styling. With a solid foundation established in visual merchandising, she dedicated six years honing her skills across diverse brands. During this time, Sirraya managed multiple departments, leveraging her expertise in educating teams on seasonal trends, upcoming campaigns, and brand standards. Her strategic approach involved implementing visual identities based on brand guidelines, launching successful campaigns, and tracking KPIs to meet budgetary goals and drive sales.
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In addition to her visual merchandising career, Sirraya further honed her skills by assisting established stylists with celebrity clientele, actively participating in fittings, photoshoots, and events. This invaluable experience added an extra layer to her expertise, providing insight into the intricacies of working with high-profile individuals in the fashion and entertainment industry.
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In 2016, Sirraya transitioned into the film and TV industry, joining IATSE 479. Since then, she has contributed her talents to notable projects such as the Oscar-winning film "Wakanda Forever," "Spiderman: No Way Home," and the eagerly anticipated "Challengers," among others.
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Adaptability stands as Sirraya's superpower, and her prominent goal is to transcend conventional titles and fields, becoming a creative force with a varied and prosperous career. Networking with the aim of exploring diverse creative industries, including fashion, commercials, film/TV, and music, Sirraya envisions offering forward-thinking style and design projects that elevate women creatives to the forefront, championing their talent and unique perspectives in the ever-evolving creative field .
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Driven by a quest for freedom, Sirraya's life path is paved with creativity, and her first self-funded visual project pays homage to the late singer Minnie Riperton through made-to-order garments, photography, and set design. Her future goal is to continue creating across multiple disciplines, establishing herself as a versatile and influential presence in the creative landscape.
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style is forever...
I WANT TO RAID THEIR CLOSET: Spice Girls, Aaliyah, Doja Cat, Kendall Jenner & Jodie Smith, Tracey Ellis Ross, Zendaya, Sabrina Elba
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DESIGNERS I LOVE (atm): Monot, Loewe, LaQuan Smith, Maison Margiela & Schiapereli.
PROJECTS THAT I WISH I DESIGNED: Chilling Adventures of Sabrina, BAPS, Hocus Pocus, The Wiz & Sorry To Bother You
CLIENTS
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